In addition to his own words, Flair's story is enriched by anecdotes from ring greats like Superstar Billy Graham, Ricky "The Dragon" Steamboat, Harley Race, Sgt. Ric Flair: To Be the Man, cowritten with Keith Elliot Greenberg, chronicles the anguish and exhilaration of Flair's life and career-in painfully honest detail. He suffered periods of crushing self-doubt, marital strife and-in a profession where there was room for only one Ric Flair-broken friendships. Flair's opponents were challenged with this simple taunt: "To be the man, you have to beat the man."Īway from the arena, Richard Morgan Fliehr spent years struggling with his own concept of what it meant to be a man. When the camera light went on, "Slick Ric" could convince viewers that, if they missed an upcoming match, a momentous life experience would pass them by.
No matter how limited the opponent, Flair had the skill and determination to bounce all over the mat, transforming his rival into a star. To wrestling fans, the Nature Boy is a platinum-blond deity, a sixteen-time world champion who accurately boasted that he could have a five-star match with a broom. Throughout the years, there may have been equally charismatic performers, comparable athletes, and even better interviews, but none were blessed with the same combination of talents to manage to stay on top for over three decades.
How could the company lose its audience so quickly? Who was responsible for shows so horrible that fans fled in horror? What the hell happened to cause the death of one of the largest wrestling companies in the world? The Death of World Championship Wrestling is the first book to take readers through a detailed dissection of WCW's downfall. The company - having lost a whopping 95% of its audience - was sold for next to nothing to Vince McMahon and World Wrestling Entertainment. It seemed the company could do no wrong.īut by 2001, however, everything had bottomed out.
Superstars like Dennis Rodman and KISS jumped on the WCW bandwagon. Sting, Bill Goldberg, and the New World Order were household names. Each week, fans tuned in to Monday Nitro, flocked to sold-out arenas, and carried home truckloads of WCW merchandise.
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It was the number-one pro wrestling company in the world, and the highest-rated show on cable television. In 1997, World Championship Wrestling was on top.
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